Shuttle bus ride in Cleveland became a memorable experience

by arturo | Nov 10, 2021 | Design The Experience, How You Do What You Do

If you fly into Cleveland and need to rent a car….  OK, that’s an unlikely scenario, but for the sake of today’s story imagine that it’s possible.  If you fly into Cleveland and need to rent a car, I hope you get to ride the shuttle with...

Great experience prevents customer service problems

by arturo | Oct 6, 2021 | Design The Experience

Last week, I wrote about the difference between customer service and customer experience and promised a discussion with my FiveFour Co-Founder, Dr. Nathan Unruh on the topic.  Here’s that video.  Every time we dig into this topic –...
Remarkable customer service is more than efficient service

Remarkable customer service is more than efficient service

by arturo | Sep 29, 2021 | Design The Experience, How You Do What You Do

What’s the difference between customer service and customer experience?  Most would say there isn’t a difference. But if you’re a business leader, the difference is monumental.   I was thinking about it because National Customer...

Stress and uncertainty present opportunities for your business

by arturo | Jul 7, 2021 | Design The Experience

We know the American workforce is stressed and uncertain coming out of the pandemic.  It’s an issue that business leaders are dealing with as they consider how, when and if to bring people back to the office.  Here’s something you may not have...
IS YOUR CUSTOMER EXPERIENCE BETTER THAN AN AIRPORT JANITOR?

IS YOUR CUSTOMER EXPERIENCE BETTER THAN AN AIRPORT JANITOR?

by arturo | Apr 28, 2021 | Design The Experience

Travel has been picking up again lately and so I found myself at the Sioux Falls airport a couple of hours in advance of my flight. I’m not usually there that far ahead of time, but my wife dropped me off on the way to work and I was planning to work in the business...
“How do we re-engage in person with our customers?”

“How do we re-engage in person with our customers?”

by arturo | Apr 21, 2021 | Design The Experience

As I was talking to this owner-operator, he was thinking about what life was going to be like after the pandemic, with employees coming back to the office for the first time in a year.  “For that matter,” he said, “how are we going to re-engage with each other?” ...
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