by arturo | Aug 31, 2022 | Design The Experience, How You Do What You Do
Your clients don’t want your service offering. They want your service to be commoditized. They want it delivered as quickly and cheaply as possible. Why? So they can spend their limited time and money on experiences that engage them personally and emotionally. (They...
by arturo | Mar 30, 2022 | Design The Experience, How You Do What You Do
Betty White’s star just kept rising as she grew older. The iconic television star died on New Year’s Eve, just shy of her 100th birthday. Though she appeared in many successful television shows and films – including “The Mary Tyler Moore Show” and “Golden Girls”...
by arturo | Feb 2, 2022 | Design The Experience, How You Do What You Do
Here’s a new word for your business dictionary: Skimpflation. At first glance you might think it’s something to do with the effect of cheapskates on the economy. It’s not, but it’s an interesting concept that I’m sure there’s a word for. Skimpflation was...
by arturo | Jan 19, 2022 | Design The Experience, How You Do What You Do
You find business insight in all kinds of unlikely places. The latest example is from the great comedian Steve Martin. The Jerk. King Tut. A wild and crazy guy. That Steve Martin. I just finished reading his 2008...
by arturo | Dec 15, 2021 | Design The Experience, How You Do What You Do, Surprise
You might think that the world’s largest Starbuck’s would be in the Mall of America or Seattle. But it’s not. It’s four floors plus a rooftop deck on the Miracle Mile in Chicago. I was in Chicago recently. I like coffee. I like Starbuck’s...
by arturo | Nov 10, 2021 | Design The Experience, How You Do What You Do
If you fly into Cleveland and need to rent a car…. OK, that’s an unlikely scenario, but for the sake of today’s story imagine that it’s possible. If you fly into Cleveland and need to rent a car, I hope you get to ride the shuttle with...